Branding & TypographyItacate Backpacking meals - Branding & Packaging
I led a brand exploration drawing from Mexican folk art traditions, developing the logo, font pairing, and color palette. I designed packaging for trail use, coordinating with printers and selecting Pantone colors for production.
Logo & Identity
Packaging
MADEWELL DO WELL - EARTH MONTH BRANDING
I developed the identity system for Madewell’s sustainability-focused Earth Month programming, creating a vector logo with hand-drawn earth elements and selecting the accompanying font pairing. The system was chosen from team explorations and used across digital channels and in-store.
Cross-Team Branding Samples
Logo & Identity
MADEWELL HOLIDAY ’20 — CUSTOM TYPEFACE
I designed a custom drop-shadow typeface based on Madewell’s core brand font, which was adopted by the creative team across brand channels for Holiday ’20.
Custom Typeface
Cross-Team Branding Samples
MADEWELL MIXTAPES - TYPOGRAPHIC COVERS
I designed type-forward playlist covers for Madewell Mixtapes, a playlist series created to engage Madewell’s social community during shelter-in-place.
Selected Samples