Social Content Campaign

Madewell 5th Ave Flagship Opening

I developed the social content rollout for Madewell’s 5th Ave flagship opening, serving as the creative bridge between marketing and social teams as opening and event details evolved. Coverage spanned a pre-opening shoot and an opening day event with activations; I built shot lists, briefed photographers and video capture, and filmed on both days. To support fast publishing, I pre-selected music and coordinated with the social team for real-time edits. The result was five videos for Reels, Stories, and TikTok, plus five feed posts, Stories coverage, and an evergreen store image bank.

Pre-Opening ASMR
Reel & TikTok

Opening Day Event
Reel & TikTok

Denim Customization
Reel & TikTok

Final Day Activations
TikTok & Instagram Stories

Store Opening Anouncement Instagram Carousel

Anthropologie Cyber Week Social Campaign

I developed the creative concept and led art direction for Anthropologie’s Cyber Week social campaign, collaborating across stills and video teams to shape the on-set visual direction. I also captured two social-first TikToks and curated how the campaign lived on Instagram.

Yarn Surprise Instagram Carousel

Kitten Gifting Stills

Cat’s Cradle Gifting Instagram Carousel

Meet the Cats TikTok

Winter Classics TikTok

Cat’s Cradle Gifting TikTok

Anthropologie Mother’s Day Creator Content

I concepted and art-directed a weekly pulse of creator content for Anthropologie’s Mother’s Day campaign, following the editorial rollout. I briefed artist Damien Cuypers to illustrate gift picks for each creator and worked with the design team to collage influencer imagery with handwritten notes and drawings from their children.