Instagram Campaign Design

ANTHROPOLOGIE FARMER’S MARKET FEED CAMPAIGN

I curated the campaign’s content rollout into a cohesive Instagram feed, designing editorial carousels that combined farmer’s market editorial, product stills, editorial video clips, and printed catalog illustrations.

Grid

Farmer’s Market Editorial Carousel #1

Farmer’s Market Editorial Carousel #2

Anthropologie Summer Collection - Italy

I curated the Instagram rollout for the Italian Summer Collection using editorial photo and video content, and designed carousels that combined imagery with branded type and photographic treatments inspired by the Italian travel narrative.

Grid

Summer Collection Launch Carousel

ANTHROPOLOGIE PILCRO DENIM CAMPAIGN — FIT GUIDE CAROUSELS

I designed Pilcro denim fit guide carousels that expanded the larger editorial Pilcro campaign on social, adding fit education and a giveaway driving organic engagement.

Grid

Denim Fit Giveaway Carousel

Denim Fit Guide Carousel

ANTHROPOLOGIE CELANDINE BRAND LAUNCH

I curated a campaign grid takeover celebrating the launch of Anthropologie’s resort brand, Celandine, combining editorial imagery with Celandine branding and collages.

Grid

Celandine Editorial Carousel #1

Madewell Back to Denim Campaign - Stories

I designed an Instagram Story suite for Madewell’s Back to Denim campaign, incorporating campaign photography and re-edited editorial video for Stories.

Madewell Back to Denim Launch Story

Madewell Jeans by the Numbers IG Story

Denim Prop Story