Social VideoCommunity Styling Video
Madewell Mannequin Dressing Reel & TikTok Series
Monthly styling series featuring visual stylist Imani dressing window looks.
Madewell Dressed Up Denim Styling Reel & TikTok
Winter styling POV with stylist Maura showing dressed-up denim looks.
Madewell Wear Now, Wear Later Reel & TikTok
Transitional outfit styling tapping into a social trend moment.
Madewell What Fits in Our Bags? TikTok & Reel
Showcasing bag capacity using a mix of brand product and unexpected items.
Additional Community Video
Madewell Western Denim Day TikTok
In-office styling TikTok featuring employees in western denim looks, produced with styling support from store stylists.
Madewell Canon Event ft. Harlow TikTok
Tapping into the “canon event” trend to showcase the Harlow Pant.
Highest Viewed & Engaged TikTok (2023)
Madewell What’s in My Cargo Pockets TikTok & Reel
Highlighting pocket capacity for new cargo styles with a mix of everyday and brand product.
Madewell Girl Math
TikTok
Black Friday social video using trending “girl math” audio.
Madewell Denim Trade-In Tutorial Reel & TikTok
Video series explaining Madewell’s trade-in program.
Highest Viewed & Engaged Video (2022 and All Time) — 4M views on Instagram, 2M views on TikTok.
Madewell Halloween Makeup Tutorial Reel
Self-shot Halloween makeup tutorial.
Highest Viewed & Engaged Video (2020)